Today, we want to share with you an event that really colors the streets.

We are talking about THE COLOR RUN: initiative born in the United States in January 2012, to promote welfare and happiness.

If you love fun and good company, you just need to attend the event more colorful and fun of the planet.

The Color Run Italy

© The Color Run Italia

The Color Run | A race under the colors

In 2013, THE COLOR RUN has arrived in Italy enjoying so much success. Marina di Pietrasanta (LU) was the first Italian city to host this colorful race, followed by Milan and Milano Marittima.

Today, the event is present in more than 30 countries and 170 cities worldwide.

the color run italy

© The Color Run Italia

It’s not necessary be runners, there aren’t winners or best time, you just have the desire and pleasure of running 5 km colorful.

The next race will be in Genoa on Saturday 27th of June, 2015.

Joining is easy! As the organizers explain, just remember 3 simple rules.

1) Wear a white color t-shirt on the starting line

2) Finish the course all colored

3) Feeling part of this great festival and be in touch with other participants

Are you ready? In the meantime look at our friends in Philadelphia how they enjoyed the race. 😉

About The Author

Planetaria Hotels is a totally Italian hotel chain, established in the mid-1990s, which started out far from the neutral style and standardised layouts then in favour, taking the risk of creating a new product on the hotel industry scene. The hotels of the group are in Milan, Trezzo sull'Adda, Genoa, Florence and Rome.